Our Story

Angelia M. Baxter, CUA

Principal UX/UI Design & Research Consultant

25+ years translating complex problems into simplified solutions.

The Kreativ Studio, Inc. was founded by Angelia Baxter, a Certified Usability Analyst (CUA) and self-taught techie, who stumbled upon the tech world during a one-way ticketed visit to the Bay Area.  Unable to find work in her hometown of Flint, MI after graduating from college, she was convinced by her father to 'come visit'.  The visit became a permanent move and the start of her tech career.  Her first role was  Executive Assistant to the Director of Engineering at a small startup.  This afforded her many opportunities to shadow, stay late nights, and learn new things. 

First learning to code, she quickly moved up to Web Developer/Designer and later found her passion for Design and solving design problems.  She later transitioned from Web/Intranet design into Software Development as an UI Engineer on a team where she eventually became the UI Manager.  In her new role she was responsible for managing several B2B software offerings, newly acquired products, and international partnerships. 

After a successful corporate career and in the midst of the 'dot-com' era recession, Angelia became a newly single mother and was laid off, multiple times.  This pattern forced her to make some life adjustments, one being the choice to freelance. She later launched The Kreativ Studio, Inc. and continues to serve large and small organizations with complex business initiatives. 

In addition to consulting, she has a passion for teaching and mentoring others.  She has taught technology and design subjects to various audiences and skillsets (school aged students, college students, professionals, and senior citizens). She has been a featured guest speaker in university UX classes as well as participated on an UX Advisory Board.

Never forgetting her humble beginnings, Angelia enjoys participating as a Career Day Volunteer and Speaker at various Oakland schools. She has a special affinity for helping make tech dreams come true for other single parents, minorities, students, and anyone transitioning into UX as she once was, and often provides advice and mentorship to aspiring designers. She is also a Writer, Director, and Photographer with two sons and a Dogter™ that all help keep her life interesting outside of work.

Instructional Experience

UC Berkeley Graduate School of Journalism

Instructed multimedia and journalism graduate students on the fundamentals of visual design for online media.

Visual Design, Instructor
San Francisco State University

San Francisco State University College of Extended Learning

Instructed aspiring and experienced UX designers in the fundamentals of mobile UX design.

Mobile UX Design, Instructor
General Assembly

General Assembly

Trained aspiring UX practitioners during a four-week full-time boot camp designed to prepare them for Jr. UX Design roles via hands on experience.

UX Design Immersive, Instructor
Generations Online

Generations Online

Trained senior citizen peer coaches to teach basic computer skills and internet usage to fellow senior citizens to decrease the digital divide.

Generations Online, Program Coordinator/Trainer

Certifications, Awards, & Affiliations

CUA

HFI Certified

Angelia is a Certified Usability Analyst through Human Factors International. Certification #2006-957

Best of Profinder

Best of LinkedIn Profinder

Angelia was nominated Best of LinkedIn Profinder in the UX Design category in 2017.

Interaction Design Foundation

IDF Member

Angelia is a member of the Interaction Design Foundation, the world's largest UX Design learning community, and an active member in the San Francisco, CA chapter.

ICC Logo

ICCC Alumni

The Kreativ Studio, Inc. is an Alumni of Inner City Capital Connections, an Initiative for a Competitive Inner City aimed to drive economic prosperity in America’s inner cities through private sector investment to create jobs, income and wealth for local residents.

Design things right the first time.

Awards

Best of Brentwood Computer Software 2021
Best of LinkedIn Profinder UX Design 2017
Best of Brentwood Computer Software 2015